Class Notes for Friday, September 8, 2006 (Class 2)
Article reference: Wired, "His Space", Robert Murdoch, News Corp.
What is New Media? Definitions
> Artworks that use multimedia, computers or communications technologies in creative expression.
> A general term covering non-traditional ways of delivering advertising or promotion messages, anything from text messaging to the Internet.
> The latest form of mass communication developed by society always tends to be given this label. In years past it was radio, television, cable TV, satellite TV, etc. Now it tends to be used primarily to talk about emerging digital/electronic communications forms, particularly the internet and the World Wide Web.
> New Media is a relatively new field that includes all forms of computer-enhanced communication. In addition to digital video, examples of New Media communication are web sites, emails, CD-ROMs, DVDs, streaming audio and video, interactive multimedia presentations, e-books, digital television and computer animation. New Media is a convergence of the older styles of communicating with the new, computer-enhanced styles.
The Democratization of Media
> The printing press – the birth of mass media – destroyed the old world of kings and aristocracies. The Internet is now accomplishing a similar task.
> “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.”
Blogs
> www.blogger.com and www.typepad.com are the two most popular. A new one is www.vox.com
> A blog connects you with the people who matter
> Blog to find a new job or to write about the one you have. Blog to broadcast news to the world or to share your individual passion. Use a blog to engage with your customers or to find new ones.
> It’s easy to start and maintain. You don’t need an IT staff or a degree in computer science to start a TypePad blog. Designing your blog is point-and-click, and updating your blog is simpler than sending an email. You can be up and running in minutes. We take care of the hard stuff, so you can focus on your message.
> TypePad is a great value. A blog is a powerful, cost-effective alternative to a website or email newsletter. Why spend thousands of dollars on design and hosting, only to have the site go stale? A TypePad blog is an easy way to have a great-looking, up-to-date, search-engine friendly presence on the web.
Features of Blogs (Vox)
> Choose a design: Pets, cityscapes, nature, food — you name it, we’ve got a template for it.
> Post all types of content: Mobile phone pics, images from your computer, books from Amazon, video from YouTube and iFilm, photos from Flickr and PhotoBucket, and more — it’s your choice — what do you want to talk about?
> Photo collection: Easily add your photos, and Vox updates your photo collection for you.
> Keep up with your neighbors: Don’t miss a single update — your Neighborhood page keeps you updated.
> Privacy: Control who sees your blog — share with your friends and family only, or with the world.
MySpace: A place for friends
> www.myspace.com
> MySpace is an online community that lets you meet your friends' friends.
> Create a private community on MySpace and you can share photos, journals and interests with your growing network of mutual friends. See who knows who, or how you are connected. Find out if you really are six people away from Kevin Bacon.
> A “global block party of music, video and hookups”
> Post messages, upload photos, blog, instant message, phonecam uploads, MP3s, video clips
> 280,000 people per day sign up, and there are over one billion page views per day
News Corp. wants to make it a media launching pad. An advertising, marketing and distribution vehicle that gives News Corp. a hand on the steering wheel of popular culture, worldwide.
> The old media concept is of audiences as consumers. MySpace members are participants.
> The site’s greatest value isn’t connecting people to products, people to information or eyeballs to advertisers. It’s connecting people to people.
> It’s a media platform. One that fits between content and distribution.
> The audience calls the shots, not the corporations. Audiences create ‘hits,’ not the studios.
> A “net-fueled word-of-mouth machine”
> Ability to spot micro-niches, track early breakouts and identify hot IM buzzwords
What does it mean for the future? Democratizing newspapers? My space democratizes the public arena.
You Tube: Broadcast yourself
> www.youtube.com
> Everyone can watch videos on YouTube - both on YouTube.com and across the Internet. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow.
> YouTube is a place for people to engage in new ways with video by sharing, commenting on, and viewing videos. YouTube originally started as a personal video sharing service, and has grown into an entertainment destination with people watching more than 70 million videos on the site daily.
With YouTube, people can:
> Upload, tag and share videos worldwide
> Browse millions of original videos uploaded by community members
> Find, join and create video groups to connect with people who have similar interests
> Customize the experience by subscribing to member videos, saving favorites, and creating playlists
> Integrate YouTube videos on websites using video embeds or APIs
> Make videos public or private—users can elect to broadcast their videos publicly or share them privately with friends and family upon upload
> YouTube is building a community that is highly motivated to watch and share videos. The service is free for everyone.
Article reference: Wired, "His Space", Robert Murdoch, News Corp.
What is New Media? Definitions
> Artworks that use multimedia, computers or communications technologies in creative expression.
> A general term covering non-traditional ways of delivering advertising or promotion messages, anything from text messaging to the Internet.
> The latest form of mass communication developed by society always tends to be given this label. In years past it was radio, television, cable TV, satellite TV, etc. Now it tends to be used primarily to talk about emerging digital/electronic communications forms, particularly the internet and the World Wide Web.
> New Media is a relatively new field that includes all forms of computer-enhanced communication. In addition to digital video, examples of New Media communication are web sites, emails, CD-ROMs, DVDs, streaming audio and video, interactive multimedia presentations, e-books, digital television and computer animation. New Media is a convergence of the older styles of communicating with the new, computer-enhanced styles.
The Democratization of Media
> The printing press – the birth of mass media – destroyed the old world of kings and aristocracies. The Internet is now accomplishing a similar task.
> “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.”
Blogs
> www.blogger.com and www.typepad.com are the two most popular. A new one is www.vox.com
> A blog connects you with the people who matter
> Blog to find a new job or to write about the one you have. Blog to broadcast news to the world or to share your individual passion. Use a blog to engage with your customers or to find new ones.
> It’s easy to start and maintain. You don’t need an IT staff or a degree in computer science to start a TypePad blog. Designing your blog is point-and-click, and updating your blog is simpler than sending an email. You can be up and running in minutes. We take care of the hard stuff, so you can focus on your message.
> TypePad is a great value. A blog is a powerful, cost-effective alternative to a website or email newsletter. Why spend thousands of dollars on design and hosting, only to have the site go stale? A TypePad blog is an easy way to have a great-looking, up-to-date, search-engine friendly presence on the web.
Features of Blogs (Vox)
> Choose a design: Pets, cityscapes, nature, food — you name it, we’ve got a template for it.
> Post all types of content: Mobile phone pics, images from your computer, books from Amazon, video from YouTube and iFilm, photos from Flickr and PhotoBucket, and more — it’s your choice — what do you want to talk about?
> Photo collection: Easily add your photos, and Vox updates your photo collection for you.
> Keep up with your neighbors: Don’t miss a single update — your Neighborhood page keeps you updated.
> Privacy: Control who sees your blog — share with your friends and family only, or with the world.
MySpace: A place for friends
> www.myspace.com
> MySpace is an online community that lets you meet your friends' friends.
> Create a private community on MySpace and you can share photos, journals and interests with your growing network of mutual friends. See who knows who, or how you are connected. Find out if you really are six people away from Kevin Bacon.
> A “global block party of music, video and hookups”
> Post messages, upload photos, blog, instant message, phonecam uploads, MP3s, video clips
> 280,000 people per day sign up, and there are over one billion page views per day
News Corp. wants to make it a media launching pad. An advertising, marketing and distribution vehicle that gives News Corp. a hand on the steering wheel of popular culture, worldwide.
> The old media concept is of audiences as consumers. MySpace members are participants.
> The site’s greatest value isn’t connecting people to products, people to information or eyeballs to advertisers. It’s connecting people to people.
> It’s a media platform. One that fits between content and distribution.
> The audience calls the shots, not the corporations. Audiences create ‘hits,’ not the studios.
> A “net-fueled word-of-mouth machine”
> Ability to spot micro-niches, track early breakouts and identify hot IM buzzwords
What does it mean for the future? Democratizing newspapers? My space democratizes the public arena.
You Tube: Broadcast yourself
> www.youtube.com
> Everyone can watch videos on YouTube - both on YouTube.com and across the Internet. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow.
> YouTube is a place for people to engage in new ways with video by sharing, commenting on, and viewing videos. YouTube originally started as a personal video sharing service, and has grown into an entertainment destination with people watching more than 70 million videos on the site daily.
With YouTube, people can:
> Upload, tag and share videos worldwide
> Browse millions of original videos uploaded by community members
> Find, join and create video groups to connect with people who have similar interests
> Customize the experience by subscribing to member videos, saving favorites, and creating playlists
> Integrate YouTube videos on websites using video embeds or APIs
> Make videos public or private—users can elect to broadcast their videos publicly or share them privately with friends and family upon upload
> YouTube is building a community that is highly motivated to watch and share videos. The service is free for everyone.
posted by MJ at 9:23 AM
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